NSSpain 2023: Meet the iOS Exit Factory!

Detailed image description of the sketchnote

• sold SocialWidget app... put in low effort with high impact first, low hanging fruit
• 42k MMR to 84k MMR

Step 1: Experiment with prices

• 5.99$ or 9.99$
• Run test only on 1000 users

Step 2: Loosen up my buttons baby

• Play with wording
• 63k MMR to 94.5k MMR (NICE!) to 104k MMR (Oh, even nicer!)

Step 3: The priceless button?

• no price displayed in button
• 104k MMR to 180k MMR

Step 4: 1 vs 2 offers

• different aptions
• 180k MMR to 184k MMR

Step 5: 2 vs 1-2 combo

• 184k MMR to 265k MMR

Results

• 6.3x growth
• Never stop experimenting!