NSSpain 2023: How to build great paywalls

Detailed image description of the sketchnote

• A Paywall is a sales pitch for your product and converts users to customers
• but it's not a one-size-fits-all
• Best practices? ...it depends.

Things to try

1. Timing & Placement
2. Design & Copy
3. Pricing & Offers
4. Experimentation

1. Timing

• Hard vs Soft Paywall
• Make it accessible
• Measure how many users see the paywall

2. Copy & Design

• Describe benefits
• Call to action
• avoid walls of text
• be transparent

3. Pricing

• experiment with packages
• offer discounts
• preselect package
• regional specific prices

4. Experiment

1. Experiment
2. Craft a thesis
3. Use results
4. Rinse and Repeat

• iOS 17 StoreKit views or RevenueCat Paywalls